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Lord + Taylor Holiday Soirée

Location: Lord + Taylor, Danbury, CT

Season: Winter 2019

Event Vendors:

Balloon Sculptor: Danny Diamond

Children's Crafts: Escape to the Arts, YMCA of Danbury, CT

Santa: L+T staffing

Gayle organized, planned and executed a Holiday Soirée at Lord + Taylor's Danbury, CT store. Gayle secured entertainment for the event by utilizing local businesses and a local non-profit. Gayle worked with the store's visual manager to create a visually appealing holiday space within the store.


Gayle promoted the event via social media, the mall website and community calendars. She also created flyers which were placed at the POS locations throughout the store.


Customers and employees enjoyed the festive atmosphere throughout the store which included a roaming balloon sculptor, children's craft station, pictures with Santa and beverage and snack stations.


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