Gayle organized, planned and executed the annual Prom Fashion Show at Lord + Taylor's Stamford, CT store. Gayle secured volunteer models from local Fairfield County high schools and colleges to model Lord + Taylor prom gowns. Private fittings were scheduled for each model. Gayle selected gowns for each model as well as accessories.

 

Partner vendors included a DJ and photobooth for customer enjoyment. Springdale Florist provided custom corsages for each model and handed out to every customer a rose with a discount coupon. 

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Customers and models enjoyed treats and fresh cookies from DiMare Bakery in Stamford. 

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Models walked the runway in their gowns while Gayle emceed the program.

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The event created public awareness of Lord + Taylor's large dress and gown collection and dress sales increased the day of the event. 

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Thank you to the beautiful models who donated their time and made the event a success!