Lord + Taylor -

Prom Fashion Show

Location: Lord + Taylor, Stamford, CT

Season: Winter 2020

Event Vendors:

Photo Booth: Absolutely Fabulous Photo Booth Company

DJ: Royal Entertainment DJs

Models: Volunteer high school & college students

Flowers: Springdale Florist

Cookies: Dimare Pastry Shop

Non-Profit Partner: The Cinderalla Project

Raffle Baseket: Lord + Taylor Beauty Department

Balloons: Party City

Gayle organized, planned and executed the annual Prom Fashion Show at Lord + Taylor's Stamford, CT store. Gayle secured volunteer models from local Fairfield County high schools and colleges to model Lord + Taylor prom gowns. Private fittings were scheduled for each model. Gayle selected gowns for each model as well as accessories.

 

Partner vendors included a DJ and photobooth for customer enjoyment. Springdale Florist provided custom corsages for each model and handed out to every customer a rose with a discount coupon. 

Customers and models enjoyed treats and fresh cookies from DiMare Bakery in Stamford. 

Models walked the runway in their gowns while Gayle emceed the program.

The event created public awareness of Lord + Taylor's large dress and gown collection and dress sales increased the day of the event. 

Thank you to the beautiful models who donated their time and made the event a success!

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